At the Cannes Yachting Festival 2025, Saxdor Yachts is showcasing more than yachts,it is presenting a renewed vision for the brand. The Finnish shipyard, Europe’s fastest-growing boat manufacturer, has chosen Cannes to unveil initiatives that raise the Saxdor experience beyond current industry standards.

Saxdor AI

At the event, Saxdor unveiled Saxdor AI – a new platform integrated directly into the MySaxdor app to support every owner. Acting as a 24/7 smart companion, Saxdor AI provides step-by-step guidance, safety checklists, practical tips, and continuously learns from each journey to deliver a more personalized experience over time.

Developed in partnership with Finnish AI company Cadentia, Saxdor AI makes yachting more accessible for newcomers while enhancing safety, confidence, and enjoyment on the water. Starting from September 2025, Saxdor AI will be available on the 340 GTWA, 400 GTO, 400 GTC, and 460 GTC models.

*For more info about Saxdor AI, please see here

Digital Showroom

Alongside Saxdor AI, the brand introduced the Digital Showroom, developed in collaboration with Younite AI. This tool allows customers to explore yachts through immersive 3D visuals, configure models in real time, and receive instant AI-powered support. It marks a major step forward in making the journey from discovery to purchase simpler, more intuitive, and more reliable.

Lifestyle Collection

Extending its vision to lifestyle, Saxdor is also debuting its first Lifestyle Collection - a curated line of apparel, accessories, and home essentials inspired by the brand’s dual identity between coast and city, comfort and edge. Crafted to transition seamlessly from time onboard to dockside dinners, the collection features breathable linens, sculpted jackets, and premium onboard textiles. The Main Collection highlights refined piqués, minimal tees, and airy linen shirts echoing the laid-back rhythm of Cannes and Helsinki, while the Statement Collection introduces bolder energy through hoodies, structured jackets, and graphic tees, channeling the urban edge of Tokyo and the sun-soaked ease of Florida. Products will be available through Saxdor dealers and via the new SaxdorShop launching later this year.